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Your book cover is the first thing people see when it comes to your book. You just don't want it to be the last thing.  

People often decide within seconds whether to buy or read your book, and the cover and title are two of the important important elements in their decision. Unless you are a graphic designer, this is one area where you will usually need to invest money so that your cover looks professional, unique, and intriguing to your target audience. You should love it, too—but that's secondary compared to how well it resonates with your readers. We work with experienced  graphic designers and artists to create front and back covers that draw readers in and make them want to read your book. 

Black Pencils and Magazine
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